Last updated: 23 April 2026

The Cloud Caller (“we”, “us”, “our”) is a service of Ammacatize Pty Ltd as trustee for the A P E Z Family Trust (ABN 45 142 725 170), trading as The Cloud Caller. This policy explains how we collect, use, disclose, and protect personal information under the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth).

1. Information we collect

When you call a phone number serviced by The Cloud Caller, or when you use our service through our tradie customers, we collect:

• Your phone number and caller ID
• Voice recordings of your call
• Automated transcripts of those recordings
• Any information you provide during the call, which may include your name, email, postal address, suburb, postcode, and description of the job or enquiry
• Booking time, preferred date, access notes (e.g. gate codes, dogs, parking)
• SMS delivery status for messages we send you
• Basic technical data (timestamps, call duration, outcome)

We do not collect government identifiers, financial account numbers, or health information through this service.

2. How we use it

We use your information to:

• Connect you with the tradie you are trying to reach
• Book, confirm, reschedule, and cancel appointments on behalf of the tradie
• Send SMS notifications and calendar invites related to your booking
• Provide a daily/weekly summary of calls to the tradie customer
• Diagnose service issues and improve call-handling quality
• Meet our legal obligations (record retention, dispute resolution)

We do not sell your information. We do not use your voice recordings to train third-party AI models.

3. Who we share it with

We rely on the following sub-processors. Each handles personal information only to perform the service described, under confidentiality obligations:

• ElevenLabs (USA) — processes call audio and transcripts to generate the AI voice agent’s responses
• Twilio (USA) — carries the phone call and delivers SMS messages
• Cal.com (USA) — creates and manages the booking in the tradie’s calendar
• BinaryLane (Brisbane, Australia) — hosts our database of call logs, bookings, and service records
• Hostinger (EU) — hosts this website

We share information with the tradie customer whose number you called — that’s the whole point of the service. We may share information with law enforcement or regulators if required by law or if safety is at risk.

4. Overseas disclosure (APP 8)

Some of the sub-processors listed above are located outside Australia, principally in the United States. By using The Cloud Caller you consent to your personal information being disclosed to and processed in the United States for the purposes of running the service. We take reasonable steps to ensure our sub-processors handle your information in a manner consistent with the APPs, including through contractual terms and each provider’s own privacy and security commitments.

5. Recording disclosure

Calls to numbers serviced by The Cloud Caller are recorded and processed by an AI system. The AI will identify itself as such at the start of the call. If you do not consent to recording or AI processing, you can hang up and the tradie’s voicemail or an alternative contact will still be available.

6. SMS consent

If you provide your mobile number to book an appointment, we will send you SMS confirmations and reminders about that appointment. This is a transactional message tied to the service you requested. To opt out of non-essential messages reply STOP to any message. Message and data rates may apply.

7. Retention

We retain call recordings, transcripts, and call records for 30 days by default to support service operation, and up to 12 months if required for dispute resolution, legal obligation, or quality assurance. After that we delete or de-identify the data.

8. Your rights

You can ask us to:

• Give you access to the personal information we hold about you
• Correct information that is inaccurate, incomplete, or out of date
• Delete information, where we are not required by law to retain it
• Complain about how we have handled your information

Contact us at [email protected] (or [email protected] until the privacy address is live). We will respond within 30 days.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992.

9. Security

We store data in Australia where practical, encrypt data in transit (TLS), and restrict access to authorised personnel. No system is perfectly secure; we notify affected individuals and the OAIC of any eligible data breach as required by the Notifiable Data Breaches scheme.

10. Children

The Cloud Caller is not intended for use by children under 15. We do not knowingly collect personal information from children.

11. Changes

We may update this policy from time to time. The “Last updated” date above shows when the current version was published. Material changes will be announced on this page.

12. Contact

Ammacatize Pty Ltd ATF A P E Z Family Trust
Trading as The Cloud Caller
ABN 45 142 725 170
[email protected]
Queensland, Australia